Growth Strategy

I conceive new ways to grow traffic, keep customers coming back more often, and scale to new areas of opportunity. I can help you find low-cost ways to grow.

SEO

I have written hundreds of Search Engine Optimised articles and pages to drive free traffic. I identify keywords, write optimised copy for your website and help your site rank higher in search engines.

Content Marketing

I’m an author and writer and have written hundreds of articles for newspapers and magazines. I create engaging content that entertains, informs, and brings traffic.

Email Marketing

I created Skyscanner’s flagship ‘Airmail’ newsletter, going from zero subscribers to millions, eventually scaling it across 22 languages and geographies. I can help you set up and grow your email products.

Copywriting

I write copy for websites, adverts, video-scripts, email newsletters, social posts and most other channels. I can write compelling copy for you too.

Website Creation

I can plan and set up a simple but effective website to help you attract potential customers, engage and grow current customers, and ultimately sell your product or services.

PR & Comms

I have conceived and written hundreds of press releases which have won press coverage in major national media. I’ll help you find angles to get media coverage.

Proofing & Editing

I have proofread and edited thousands of pieces of writing. I ensure your comms and documents are written to professional, native-level English by eliminating all typos, grammatical errors, and unnatural language.

Testimonials

“Sam is a smart creative. He is data-driven in all he does and applies creativity to always go beyond his remit, while still delivering on key objectives.

He is a great leader, identifies growth opportunities and brings people with him to deliver against the identified goals.

Multicultural at heart, Sam delivered great results for Skyscanner during the years; he can deliver the right message to anyone, and is always trying to constructively improve things.”

Yara Paoli - former director Skyscanner, founder Growth OS

“Sam did a really great job of auditing our site, collecting lots of useful findings and helping us prioritise what to change. I recommend Sam to anyone who would like to have their product reviewed and audited by a very knowledgeable native English-speaking content marketing expert.”

— Lazslo Kardos, founder Trekhunt.com

“As well as helping define our growth strategy as we work towards bringing our product to market, Sam has also proved to be an excellent sounding board for all things marketing in general. His well thought out and considered input has been much appreciated.”

Rebecca Lundgren, Co-Founder Voxblock

“Sam brings a depth of expertise, innovative thinking, and a growth mindset. This coupled with his SEO expertise will ensure your content strategy has the joined-up thinking it needs to power your overall growth strategy.

He is not only great at defining content growth strategies, and creating best-in-class content, but a great support to growing the wider marketing team.”

— Jenny Herbison, VP Marketing Craft Docs

“Sam is the master growth marketer. With over a decade’s experience, he blew apart what I thought I knew about marketing and transformed my strategy completely.

His data-led creative approach means blending creativity with statistics to see if his content is moving the needle. He'll continue iterating and experimenting until he finds something that works.”

— Tom Norman, founder of Thoughtful Connections

“Sam is a creative person, always in search of new angles on how to tell your company's story and create impactful content. But unlike many creative people, Sam is well aware of robust business realities, basing his work on data.

I definitely recommend Sam if you're looking for an expert who can help you not only build on your content - but make it visible & appealing for your potential and current clients.”

— Dmitry Patuk, Head of Growth, Splint Invest